The Skin Cancer Foundation, the leading nonprofit organization focused on public and professional education, is launching a new campaign called The Big See. The multiyear public service campaign, which rolls out nationwide this month, seeks to empower people to take a proactive approach to skin cancer detection.   The Big See leverages the seriousness of cancer (the big C) while highlighting the unique characteristic of skin cancer, which is that we can actually see it. The pro bono campaign was...